Dog Heroes is a company dedicated to creating healthy and good quality food for dogs. When I started my journey with them in 2019, I have always wanted to communicate the joy and bond parents have with their pups. This has been the guiding principle  in the designs I have created for the brand over the years.

This product in particular follows an innovative preparation process that allows to keep the product fresh without using refrigeration. I wanted to develop a design that represents this innovative approach, creating a strong contrast with the aesthetic adopted by other brands.

This design celebrates the happiness that dogs bring into our lives, and we wanted that joy to be palpable in every visual element of the packaging. The bright palette, friendly typography, and expressive imagery are all reflections of the love, energy, and positivity that pets bring to their owners. The goal was not only to stand out on the shelves but to connect emotionally with pet parents who want the best for their dogs. By combining sustainable materials with an inventive, nutrient-preserving cooking process and a vibrant design, our packaging redefines what pet food can look like in the modern world.