Frozen Pouches
The frozen dog food pouches were the original product of Dog eroes and additionally my first project at the company. It was important to me to ensure our first project launched with a seminal design, one that could stand the test of time, and scale to meet the needs of our customers, their dogs and our company as we all respectively grew.
As well as lively and accessible icons, I designed the packaging to include a clear window highlighting the clean nature of what the dogs could expect, food that is a far cry from the processed nature of their traditional options and closer to their parents' groceries.
